Align the title and headings with the actual content
The title summarizes the page; the H1 introduces its main subject. H2s divide that subject into meaningful sections, and H3s explain subtopics where needed. A heading about web design should introduce design information, not an unrelated paragraph about search rankings.
Write descriptions that set accurate expectations
A meta description should help a searcher understand what the page offers. We summarize the real content without listing every service the company sells or promising results the page cannot support.